Month: March 2022

Meta has announced a new ‘Conversations’ messaging conference, where it will showcase its latest innovations and coming upgrades for its messaging platforms, which cumulatively have over 2 billion users. As per Meta: “The way people communicate with businesses is changing – and fast. Around the world, people are messaging with businesses of all sizes to […]

This past quarter, Google has pushed the adoption of one of its newest campaign types: Performance Max. Up until now, these campaigns could only be created in the online Google Ads interface. On March 29, Google launched its Editor v2.0 to support this campaign type. New Supported Features Performance Max support is not the only […]

Pinterest has announced a new slate of in-app programming to celebrate International Transgender Day of Visibility, while it’s also shared some new usage stats which highlight the platform’s increasing utility as a support source for the trans and non-binary communities. As explained by Pinterest: “Over the past year, searches for “trans pride” have increased 80% […]

What’s coming next for Snapchat? We’ll soon find out – today, Snap Inc. has announced its fourth annual Partner Summit, which will be held on April 28th, via a digital event. Sub-titled ‘Back to Reality’, Snap will use the event to showcase its latest projects and features, including its evolving work on augmented reality, digital items, Snap […]

There’s a new way for advertisers to reach customers on TikTok. Though not yet announced or confirmed, it appears TikTok is quietly rolling out ads within its search results page. In this post we’ll show you why it’s believed search ads are coming to TikTok, and what this means for your social media marketing strategy. […]

After enabling users to add tweets directly into their Snapchat snaps in late 2020, Snapchat is now finally adding another new sharing option, with users now also able to share YouTube videos with friends, direct from the Snapchat Camera. As you can see here, now, Snapchat users will simply be able to tap the Snapchat […]

With International Fact-Checking Day coming up on April 2nd, Google has provided a new overview of its evolving efforts to detect misinformation online, and limit the reach of false reports in partnership with its fact-checking partners. Google has significantly ramped up its efforts to address misinformation, with a range of Search upgrades and alerts to […]

With tax season coming up, TikTok’s looking to help users keep themselves safe online with the latest iteration of its #BeCyberSmart digital tips series. Partnering with a range of accountants, lawyers, and fraud fighters, TikTok will look to promote a range of tips and tactics that can help users avoid online scams. As explained by […]

In your SEO career, there may come a time when you feel you’re doing a lot more coasting than you once did. What made you start thinking that? Was it optimizing your 600th local client and realizing it wasn’t that challenging anymore? Or maybe you feel that your freelance business or agency has grown, hired, […]

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited text fields and places where […]