YouTube Metrics to Analyze for a Performance Report

If you’re using YouTube to promote your business, you need to understand important KPIs and track the right YouTube metrics.

Because tracking YouTube analytics is an essential element in your YouTube marketing strategy.

This data will help you understand what your audience wants from you and create a better YouTube content strategy.

In this article, you will discover what YouTube metrics you should track and how to use data to grow your YouTube channel faster.

Youtube metrics every marketer should track

  1. How to see data insights on YouTube
  2. Youtube metrics every marketer should track
  3. YouTube analytics tool

1. How to see data insights on YouTube

Here’s where to get all the numbers you need.
Step1: Login to your YouTube account.
Step2: Click your profile icon in the upper right corner.
Step3: Select YouTube Studio.
Step4: Select Analytics from the left-hand menu.

Access YouTube analytics

Now you can play between Overview, Reach, Engagement, Audience, and Revenue (if suitable) depending on the information you’re looking for.

2. YouTube metrics every marketer should track

If you want to create the perfect YouTube strategy for your brand, you have to turn your attention to a couple of YouTube metrics and see if you should keep going with the same strategy or optimize accordingly.

This is a crucial metric on YouTube, and represents the total amount of minutes viewers have spent watching your videos.

As you probably know, YouTube promotes videos and channels with higher watch times in their search results and recommendations section, so you better keep this YouTube KPI up.

You can rank each of your videos by this metric, group your videos by themes, styles, and lengths to determine your most engaging types of videos.

Watch time - the key metric for YouTube

Knowing this information, you can better plan your future video content.

  • Average percentage viewed

Through this YouTube data, you can measure your video’s ability to hold viewers’ attention for its entirety time.

Like the above metric, if YouTube discovers that your videos can hold people’s attention, they will promote them to more people.

Average views

As the name says, this YouTube metric represents the number of times viewers re-watch certain parts of your video.

If you notice that many people are re-watching a specific part of your video, you have to create more content related to that topic.

Among your YouTube video metrics, you’ll discover this data that will reveal your video’s ability to entertain viewers.
It represents the total watch time of your video divided by the total number of video plays, including replays.

Average duration

If your videos are good enough to engage viewers, your average view duration and total watch time will increase, meaning YouTube will show your videos in the search results and recommendations section.

The engagement metric is fundamental on any social media platform. This metric will show you the number of comments, shares, likes, and dislikes your videos are getting.

Don’t worry if you see likes and dislikes on your videos. These YouTube engagement metrics will help you decide what video topics work best with your audience.

Unique viewers are the estimated number of individuals who watch your videos over a certain period.

If the number of unique viewers is lower than your subscriber count, then your subscribers aren’t watching your videos.

You can change this by adding a call-to-action at the end of each video, inviting them to click the bell, so they get notified each time you publish a new video.

You want to talk in your videos about LinkedIn strategies, but maybe you want to tell your opinion about Instagram Reels as well.

Having playlists will help you organize your videos and help your viewers watch only their favorite topics.

Youtube playlists

Discover who’s watching your videos. You can segment them by age, gender, and geography. These YouTube channel metrics are helpful because thanks to data you’ll know who your most engaged audience is and who your target audience should be.

These YouTube insights can help you to better shape your video strategy.


The Traffic sources report shows how viewers found your videos and what sources stretch up the most views and watch time.

This particular YouTube metric can help you to optimize your video promotion strategy better.

Traffic source

Here’s the data you can get using the native app:

  • Best and worst performing video – discover your best and worst-performing videos in terms of viewership.
  • Subscriber views – YouTube’s subscriber’s report shows you the videos with the highest subscriber views.
  • What platforms your videos are viewed on – this metric helps you know what platforms your YouTube videos are viewed on.
  • The number of subscribers gained and lost – YouTube’s subscriber’s report lets you know when you gained and lost subscribers.
  • How many comments, share, likes, and dislikes you received for your videos – this metric helps you know how many comments, likes, share, and dislikes your videos are getting.

Socialinsider YouTube analytics

You can get insights using the native app or use a YouTube analytics tool like Socialinsider.

Using this analytics dashboard, you can track your YouTube videos or look at how your competitors’ videos are performing.

Socialinsider YouTube analytics

Discover the complete list of metrics you’ll see once you start analyzing a YouTube channel with Socialinsider.

Final thought

If you’re using YouTube to promote your business message, you need to understand what every Youtube metrics refers to. Tracking YouTube analytics metrics is an essential part of any YouTube marketing strategy.

Start a 14-Days free trial with Socialinsider and analyze your YouTube channel.

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