If your business or brand wants to target the younger generation, especially Gen Z and Millennials, then TikTok is the perfect platform, even though all age groups now use it.
TikTok is by far the fastest growing social media platform globally, partly due to the COVID-19 pandemic, which forced people to stay at home and find new ways of entertainment.
In fact, in September 2021, TikTok reached 1 billion active users on the platform, and the numbers are growing day by day.
However, just having a TikTok presence isn’t enough in this pool of famous content creators and brands.
Before setting up your social media campaigns, you should set clear goals and measure them with the help of TikTok analytics tools.
To make your job easier, I have searched the internet and found the best available TikTok analytics tools, both free and paid.
1. Socialinsider
Socialinsider is a social media tool that offers premium social media analytics and reporting, competitive insights, brand metrics, and social media campaign reports.
With Socialinsider, you can measure the performance of your TikTok account and track all the meaningful TikTok metrics.
Improve your content performance and measure the success of your TikTok campaigns – get information on posts engagement, engagement rate, the best time to post on TikTok based on engagement, interactions, total plays, hashtags engagement analysis, and music.
Also, you can get in-depth insights on your competitors’ campaigns with TikTok analytics and run competitive benchmarks.
And because TikTok is all about influencer partnerships, you can oversee your influencer analytics to track and measure your influencer network easily.
Price: starts from $99 per month. There’s also a 14-days free trial, so you can test it before investing!
2. Analisa.io
Analisa.io is an Instagram and TikTok social analytics tool powered by artificial intelligence.
Aimed at influencers, brand marketers, publishers, and agencies, you can analyze public profiles or hashtags to help you succeed in social media.
This TikTok analytics tool offers key metrics, easy-to-digest graphs, and insights for TikTok content optimization.
These are the key feature you can find in Analisa’s reports:
- profile analysis
- follower demographics and authenticity
- campaign reporting
- content and influencer optimization
- competitive analysis
Even though their basic analytics is 100% free-to-use, it doesn’t include any TikTok analytics data, so you will have to choose from one of their three paid social plans.
Price: starts from $149 per month.
3. Popsters
Popsters is a well-known social media tool within social media managers and influencers communities.
With Popsters, you can compare, get stats, and measure the efficiency of your TikTok posts.
Sort your posts by popularity, text length, engagement, date, or any other attribute to check what kind of content best resonates with your audience.
You can also look at the total data and the average efficiency of posts published at different times with different hashtags or attachments. Improve your TikTok statistics and overall page activity.
Price: starts from $9.99 per month and there’s also a 7-days free trial.
4. Pentos
Pentos prides itself on providing smarter ways to do TikTok marketing through monitoring and analytics features.
With this TikTok analytics tool, you can get insights on accounts, songs, videos, artists, trends, and challenges, which is pretty cool, considering that you can monitor your campaigns based on many more features rather than just users or hashtags.
Tracking your results based on songs or videos is really helpful, considering that TikTok revolves around challenges.
You’ll have access to a 60-day limit inside of TikTok to monitor the progress over time.
Price: starts from $29 per month.
5. Melody Socials
Melody Socials is one of those TikTok analytics tools that win users’ hearts through their story. It was born after the two founders spent 300+ hours looking for influencers on our phones and laptops for work.
Because they loathed the amount of work, they came up with this tool to automate this search. While it’s not an analytics tool in the sense of the word, it still relies on data to automate how you search through suggested profiles on TikTok.
They promise to help you find results 100x times faster and efficiently export all the contacts you need.
Price: starts from $299 per month.
6. Exolyt
Exolyt is a TikTok analytics tool designed for influencers, marketers, and content creators who want to upscale their performance on the platform.
It provides insightful reports, easy access to latest trends, and automatic monitoring of marketing campaigns.
With Exolyt, you’ll have access to plenty of data regarding account profiles, videos, hashtags, and influencer campaigns, and then compare your results against your competition.
Another cool feature is that you can group TikTok content by labeling it according to your needs. Later on, you can filter views and exports based on the label groups you have created.
Price: starts from $49 per month for the influencer package.
7. TikBuddy
This platform offers online analytics, management, and marketing solutions for TikTok, plus a free browser extension that integrates directly into TikTok to help you run your account with ease.
TikBuddy provides the following services:
- Industry Insights – it’s a feature powered by business research and amplified by expert interviews and quick feedback by the report on short video+vertical industry.
- Analytics & Management – provides data tracking, analysis, and account management for TikTok.
- Influencer Marketing – connect marketing to real business for brands by providing brands a pre-advise, ongoing track, and after feedback.
Additionally, with this TikTok analytics tool, you can discover high-ranking global TikTok creators, based on category rank, growth fans rank, and growth rank.
Price: starts from $69 per month.
8. Storyclash
Storyclash is a TikTok monitoring and analytics tool through which you can monitor your brand, influencers, and competitors on TikTok.
You can further use this TikTok tool to improve your marketing strategy by browsing thousands of trending videos and getting countless content ideas to include in your next campaign.
They say their key features include benchmarking your company against the rest of your industry and discovering new content trends.
In terms of TikTok analytics, this tool promises to provide an overview of your industry in general, help you analyze the influencers your competitors work with on TikTok and get inspired by seeing how other channels perform in terms of average engagement, profile analytics and engagement rates.
Price: starts from €3.599 per year.
9. Tikrank
Tikrank is a free TikTok influencer analytics tool that aims to help users analyze TikTok creators’ traits.
Compared to other TikTok analytics tools, Tikrank is pretty basic, as it offers a database with more or less one million influencers where users can find information about their number of views, fans, and videos.
However, this TikTok tool is still helpful if you want to bulk download TikTok videos or select the right influencers for potential partnerships.
Price: free to use.
Final thoughts
Since TikTok has already stolen the social media scene and is not planning on going anywhere, optimizing your marketing strategy is a must, just as it is for any other channel.
A TikTok analytics tool can provide valuable insights on how your profile and campaigns are performing and help you improve your overall strategy.
Here’s a quick recap of the best TikTok analytic tools from this article:
- Socialinsider
- Analisa.io
- Popsters
- Pentos
- Melody Socials
- Exolyt
- TikBuddy
- Storyclash
- Tikrank
I hope this list gave you a helping hand in your decision process, now it’s up to you to choose the perfect TikTok analytics tool that best suits your needs.
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