Month: May 2022

Twitter has added a new way to spark more engagement within Communities, with the ability for Community admins to now pin tweets at the top of a Community tab. As you can see in this example, Twitter Community mods will now have a new ‘Pin to Community Timeline’ option on any Community tweet, which will […]

What if you could control what tweets you’re shown whenever you log into the app, with variable options to dictate how the algorithm works, and the order in which relevant tweets are presented, based on your personal preference? That may well be on the cards, according to a new discovery by reverse engineering expert Jane […]

It’s the end of an era – though in practical terms it will have no impact on… well, anything. Today, Meta has announced that it will switch from its current ‘FB’ moniker on the stock exchange to ‘META’ as of June 9th. As per Meta: “Meta Platforms, Inc. (Nasdaq: FB) today announced that its Class […]

TikTok has announced a range of new initiatives to celebrate Pride Month, including live-streamed events, exclusive content from the LA Pride Parade and Festival, and a showcase of LGBTQIA+-owned businesses. First off, on programming – throughout the month, TikTok will broadcast a range of live-streams under the #ForYourPride theme, which aims to highlight the LGBTQIA+ […]

June is Pride Month, which means you can expect your social media feeds to get a lot more colorful, as people and brands look to show their support using the rainbow Pride flag in various ways. The use of the Pride flag has become so prominent, in fact, that some are now skeptical of corporate […]

If you’re an enterprise-level marketer, it can be tough to operate and scale ad campaigns. You’ve also likely heard, and maybe are even using, Google’s enterprise suite of tools like Display & Video 360 (DV360) and Campaign Manager 360. Google announced during its annual Google Marketing Live Summit that it’s enhancing the platforms to enable […]

Inlinks published an update to its keyword topic research tool that finds and clusters keywords by intent. The tool is available today for all subscribers. Here’s what’s new. Keyword Research In the early to mid 2000’s keyword research tools focused on keyword volume because search engines didn’t distinguish user intent very well. That began to […]

Are you creating a new ecommerce store for your business or looking for ways to improve the functionality of your current store? Creating an ecommerce experience that is sure to delight your customers can be as simple as taking a little inspiration from the top ecommerce brands. The following are 21 must-have features for ecommerce […]

There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found that creating content repositories oftentimes […]

In my last article, we analyzed our backlinks using data from Ahrefs. This time around, we’re including the competitor backlinks in our analysis using the same Ahrefs data source for comparison. Like last time, we defined the value of a site’s backlinks for SEO as a product of quality and quantity. Quality is domain authority […]