Marketers today are constantly on the search for simple, clear solutions that will make their jobs easier.
And, if you are just getting started with your social media management and are unsure of which tools to use, we’ve already done all the work for you.
We analyzed seven social media scheduling tools to help you better organize and plan your content ahead.
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A social media scheduling tool is a unified team calendar that can help social media managers accomplish many of their day-to-day activities.
These tasks include scheduling and posting content across many platforms, and, in some circumstances, monitoring social media statistics.
How can posting from a single dashboard can save you significant time?
For starters, you might spend that extra time creating more content or strengthening your editing and copywriting abilities, for example.
Another advantage of using a social scheduling software is that you don’t have to worry about being at the office, posting at the appropriate time every day, or working on weekends when a national holiday is celebrated.
The majority of social media scheduling tools operate similarly.
These are the basic steps of using a scheduling tool:
- Authenticate with your credentials across the desired platforms
- Press the Create post button or similar
- Type in the copy text and add the images, videos, or links that you want
- Choose a date and time that works for you
- Press the Schedule or Publish button and wait for the magic to happen
When choosing the best scheduling service for your brand, you should consider your business objectives, the tools they provide, and the pricing plans available.
Let’s compare these seven affordable and top-performing social media scheduling tools to find which one fits your needs best:
It began as a Twitter-only app but has since expanded to include other sites.
Crowdfire focuses on scheduling content across your social channels at the most appropriate moments.
The tool allows you to post to nearly every major social network and share content from a surprising number of blogging platforms, online stores, and video sites, including YouTube and Twitch.
Crowdfire is available for purchase monthly or annually and has three paid options and a free plan.
Crowdfire’s free edition is somewhat limited, but it does allow you an opportunity to try out the basic features.
However, the paid plans are reasonably priced — compared to much of the competition.
At higher subscription levels, it incorporates social listening and competitive analysis.
Crowdfire summarizes the performance of your social profiles, including key social media analytics.
Crowdfire has a very clean, intuitive, easy-to-use interface.
With content curation being one of the app’s strongest features, Crowdfire understands the importance of photos in today’s world — with Instagram and Pinterest prominently featured.
Websites, blogs, online storefronts, YouTube channels, Twitch streaming, and other content conduits can also be connected in-app.
Crowdfire can be irritating because it logs you out after some time and asks you to log back in.
And, although you can choose an overview for a specific timeframe, the analytics are quite rudimentary.
On Instagram, for example, the app only displays the number of followers, posts, likes, and comments.
Onlypult appears to be a standard automatic publishing platform at first glance, with bulk scheduling and simple statistics.
However, it offers great features and supports 14 social media platforms — with Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, and Pinterest being some of them.
From posting capabilities to image and video editing, Onlypult is jam-packed with well-integrated features at an affordable price.
The fundamental features of the social media scheduling tool are the same across all plans.
However, the number of managers that can use the app and the accounts you can integrate are the main variation between the price levels.
Multiposting and auto-deleting are two incredible features that set Onlypult apart from the competition.
Multiposting allows you to publish a batch of social media posts so that your message reaches as many people as possible.
It’s also helpful in experimenting with social media posts to see which images and language resonate most with your target demographic.
Moreover, Onlypult allows you to create a post and define an expiration date and time so you won’t have to worry about promotional links and codes circulating the internet.
Furthermore, Onlypult will not accept Stories that are longer than 15 seconds.
Planable is an excellent tool for automating your social media activities.
The platform, which has a strong visual focus, encourages content creation and teamwork.
Instagram, Facebook, LinkedIn, Twitter, Google My Business, YouTube, and TikTok are all integrated into Planable.
Planable, like most social media scheduling apps, has a free edition and three other price options.
Interestingly, the software allows you to customize your plan, with annual costs starting at just $11 per user.
You can change the number of workspaces and users you require and your price plans will adjust automatically.
Planable is very visually oriented.
Feed, calendar, list, and grid view are all available in Planable to help you create amazing content.
Another significant disadvantages is that, for such a graphically oriented platform, Pinterest is not an option.
Later is a visual first, simple software that self-proclaims as Instagram’s BFF due to its focus on aesthetic grids.
When scheduling a post, Later asks you to start with an image and then add the text — regardless of the platform you’re sharing content on.
You can store your graphic images in the Media Library.
The Media Library shows you much information about each image you’ve used, separating new from used content.
Later’s three paid options are available in monthly or yearly installments.
The higher pricing tiers include a Conversations module for managing Instagram comments.
This means you can keep track of and respond to your Instagram comments from your desktop computer.
And even though Instagram is the most popular app on the site, Later also works with Facebook, Pinterest, Twitter, Facebook, and TikTok.
Later provides tools like hashtags and keywords to make content research easier.
You may organize your content calendar visually and save each media piece in the asset library.
You can also add notes, labels, and stars to any material to organize your content better.
Later won’t let you publish on social media without photos, which can be a problem for services that don’t demand them as much.
Besides, bulk upload is not available.
Hopper HQ has completely automatic posting, a calendar and grid planner for bulk content planning, analytics, full image editing, and the ability to auto-post captions and the first comment.
To maximize content value, Hopper HQ places a strong emphasis on hashtag monitoring and discovery.
Hopper HQ offers a 14-days free trial.
Unlike other SaaS’, this software offers a single customizable plan.
The pricing starts at $19 a month for one Instagram, Facebook, Twitter, or LinkedIn profile and goes up when you add more profiles to each platform.
The software is straightforward and well-designed.
Hopper lets you schedule an infinite number of posts per month and 50 ahead of time.
Additionally, Hopper’s customer support staff is highly responsive and helpful.
The app does not include a social inbox to manage the messages and comments.
SocialBee is well-known for its own mobile app for social media managers on the move.
The app supports Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok, and Google My Business.
SocialBee allows you to classify your scheduled posts, making it easy to plan different types of content.
Furthermore, the app will notify you if you run out of planned posts or something goes wrong.
SocialBee, unlike market leaders, lacks some important features: social media listening and engagement, content curation, A/B testing, or PDF report generating.
Sked Social is a visual marketing platform that allows organizations, corporations, and agencies to collaborate more easily.
The first thing you see on Sked Social’s landing page is that it’s a social media planner that focuses on Instagram.
However, you can create, source, share and cross-post your greatest Instagram content to Facebook, Twitter, TikTok, YouTube, Pinterest, LinkedIn, and Google My Business.
Sked Social allows you to trial their product for a week for free.
The service offers three pricing levels, with the standard one starting from $25 per month.
The premium plan includes product tagging & shoppable tags, a Whitelabel link in bio, and a dedicated customer success manager.
You basically have everything you need to leverage leads and sales.
The platform provides you with lots of tools to assist you in creating visual marketing masterpieces that emotionally engage your audience — from social media post creator to photo editor and Instagram tagging features.
Several marketers pointed out several flaws that are somewhat common for this type of software.
While the information takes several minutes to load, the posting times can be delayed.
Furthermore, there are cropping concerns regarding images or blurred content.
Social media scheduling tools are more than a quick way to schedule updates on social media.
The right tools can help you improve your whole social media management process, giving you more time to create fantastic content and form real-time connections with your followers.