ETMA

Month: June 2022

YouTube Disables Hidden Subscriber Counts

YouTube Disables Hidden Subscriber Counts

As part of a more significant effort to fight creator impersonation across the platform, YouTube has stopped allowing channels to hide the number of subscribers they have. Hiding subscriber counts is one of the ways spammers succeed at impersonating other channels when leaving comments. A low subscriber count is a dead giveaway that someone posing […]
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Twitter Making 'Branded Likes' Available to All Advertisers in the App

Twitter Rolls Out ‘Branded Likes’ to Advertisers in the US, UK, Saudi Arabia and Japan

After previewing the option last week at its annual Cannes Lions event, Twitter is now rolling out Branded Likes to more businesses, with managed advertisers in the US, UK, Saudi Arabia, and Japan now able to access the interactive, engaging tweet option. ???? We’re launching #BrandedLikes, a feature that lets advertisers customize Twitter’s Like button […]
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Twitter Adds New Spaces Recording and Management Tools as it Continues to Focus on Audio Options

Twitter Adds New Spaces Recording and Management Tools as it Continues to Focus on Audio Options

I remain unconvinced that Twitter Spaces will ever become a thing, but Twitter itself seems certain that there’s major growth potential there, as evidenced by its continued push to add more elements to its Spaces offering, in order to lure more listeners across to its Spaces tab, and maximize listenership within its audio broadcasts. This […]
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YouTube's Removing the Option to Hide Subscriber Counts, Adding Improved Auto Moderation Tools

YouTube’s Removing the Option to Hide Subscriber Counts, Adding Improved Auto Moderation Tools

YouTube has announced some new updates designed to further limit spam and misuse, including the removal of the option to hide channel subscriber counts, and a new increased strictness setting within its auto-moderation tools. First off, on subscriber counts – right now, YouTube channels can choose not to display their subscriber count, which some users […]
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How To Safely Try New Strategies

How To Safely Try New Strategies

Are you comfortable taking risks with your small business? Do you enjoy the comfort of your existing, reliable campaigns? Or would you like to experience the thrill of successfully implementing a new marketing channel? While there is no one-size-fits-all marketing strategy, regardless of the size or scope of your small business, we’re happy to share […]
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Inflation’s Impact On Ad Spend Detailed In Merkle Report

Inflation’s Impact On Ad Spend Detailed In Merkle Report

The leading technology and data-driven customer experience company, Merkle, released its quarterly Performance Media Report last week. Research from the past quarter shows valuable insights into marketers’ priorities, challenges, and performance. With over 57% of respondents indicating an increase in paid search spend YoY, these findings are especially crucial as we face economic challenges and […]
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Bulk Loading Performance Tests With PageSpeed Insights API & Python

Bulk Loading Performance Tests With PageSpeed Insights API & Python

Google offers PageSpeed Insights API to help SEO pros and developers by mixing real-world data with simulation data,  providing load performance timing data related to web pages. The difference between the Google PageSpeed Insights (PSI) and Lighthouse is that PSI involves both real-world and lab data, while Lighthouse performs a page loading simulation by modifying […]
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64.2% Of Sites Use WordPress

64.2% Of Sites Use WordPress

WordPress continues to dominate the content management systems (CMS) market and is currently used by 64.2% of websites that have a CMS, according to data from W3Techs.com. Shopify is a distant second for June 2022 and accounts for 6.3% of the CMS market. Wix, Squarespace, and Joomla round out the top five with less than […]
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