ETMA

Month: July 2022

“Always Try” To Replace HTTP Links With HTTPS

“Always Try” To Replace HTTP Links With HTTPS

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. This is stated in a Reddit thread asking if it’s worth the effort to replace internal HTTP links with HTTPS versions, even when there are already redirects. Several years ago, Google’s Gary […]
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YouTube Shorts Algorithm Explained In Q&A Format

YouTube Shorts Algorithm Explained In Q&A Format

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some information about how YouTube’s recommendation algorithm works for long-form videos, but we know little about the Shorts algorithm. YouTube’s Q&A video touches on subjects such […]
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Google Shares 6 Tips For Ecommerce Search Results

Google Shares 6 Tips For Ecommerce Search Results

Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements that help ecommerce product pages stand out: Images help site visitors understand products Star ratings increase trust Pricing and availability helps shoppers choose between sellers […]
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