Month: July 2022

No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way to find exactly what they want. On-site search is more than a search box; it’s an essential aspect of how visitors engage with your website. […]

As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on Amazon. This testing requires that you understand how Amazon calculates conversion rates and where to find the data. Amazon provides a few ways to monitor […]

YouTube has provided some new answers to key questions about Shorts, its rapidly growing short-form content option, which is now being viewed by over 1.5 billion YouTube users every month. Tagging onto the rise of TikTok, which has compressed audience attention spans even more than ever, Shorts provides another way for YouTube creators to maximize […]

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. This is stated in a Reddit thread asking if it’s worth the effort to replace internal HTTP links with HTTPS versions, even when there are already redirects. Several years ago, Google’s Gary […]

This could help Pinterest marketers maximize their performance over the coming holiday season. Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time. As you can see in these example screens, shared by user Yasser Masood, […]

Hey, how do you increase the take-up of an already unpopular feature, without overextending your already stretched resources? If you answered ‘increase the price by 67%, without improving the offering in any way’, you may be qualified for Twitter’s product dev team. This week, Twitter has begun informing Twitter Blue subscribers that they’ll soon have […]

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some information about how YouTube’s recommendation algorithm works for long-form videos, but we know little about the Shorts algorithm. YouTube’s Q&A video touches on subjects such […]

The Observatory on Social Media at Indiana University has released three new Twitter tools that allow users to examine information spread on the app social media more closely. Those looking to analyze how information moves through Twitter and how topics go viral now have the tools to do just that. Visualizing Information Spread On Twitter […]

Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements that help ecommerce product pages stand out: Images help site visitors understand products Star ratings increase trust Pricing and availability helps shoppers choose between sellers […]

Shopify’s 0.1% loss in CMS market share this month was picked up by WordPress, with little movement across the rest of the content management systems (CMS) sphere. Overall, WordPress is the CMS of choice for 43% of all websites and 64.3% of those that use one. According to the source of this data, W3Techs.com, 33.1% […]