Month: September 2022

Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts. Here’s a look at some of the current key trends of note, based on early Halloween […]

Not entirely sure about this. Today, Twitter has launched a public test of a new ‘Views’ count on some users’ tweets, which displays the total number of times that each of your tweets was seen in the app. As you can see in this example, posted by @chimponsey, in the expanded tweet activity display, some […]

Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how […]

YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. In an announcement, YouTube says it’s making this change in response to the way people search for videos related to health conditions. “Many times, people aren’t coming to YouTube with a health question at […]

The traditional content management system (CMS) is now frequently compared to headless CMS systems, as it gives enterprise marketers more freedom to deliver content faster through any digital channel or device. A headless CMS is a content management system that decouples the backend infrastructure from the frontend presentation layer. This allows developers to create digital […]

SimilarWeb, a digital intelligence platform, recently took a deep dive into the traffic trends of the top 95 publicly traded software companies in the U.S. ranked by market cap, but excluding FAANG: Meta (formerly known as Facebook), Amazon, Apple, Netflix, and Alphabet (formerly known as Google). Global markets experienced a period of instability in the […]

At Google I/O 2021, Google announced a new technology called MUM (Multitask Unified Model) that it will use internally to help its ranking systems better understand language. Since the announcement, there has been much discussion about if or when MUM would become a ranking factor. What Is MUM? Dubbed “a new AI milestone for understanding […]

I totally cannot see this being used for ill-purpose, and misrepresentation in all new ways. As you’re likely aware, in recent months, AI-generated art has become a new trend, with tools like DALL·E and Midjourney facilitating all new creation processes, which enable anybody to create strange, unique, and sometimes beautiful digital artworks based on text prompts. […]

LinkedIn rolled out three pages updates that allow businesses to facilitate more meaningful communication with their audience. Businesses can create more engaging content with post templates, guide the direction of a conversation with pinned comments, and emphasize their most important values with a new ‘commitments’ section. These updates have been rolling out throughout the month […]

It’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience – and ideally, get people spending more time in the app. First off, Twitter’s adding a new option that will expand tweeted videos to full-screen mode with a […]