ETMA

Month: September 2022

B2B PPC Experts Give Their Take On Google Search On Announcements

B2B PPC Experts Give Their Take On Google Search On Announcements

Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how […]
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Digital Evolution And Content Velocity

Digital Evolution And Content Velocity

The traditional content management system (CMS) is now frequently compared to headless CMS systems, as it gives enterprise marketers more freedom to deliver content faster through any digital channel or device. A headless CMS is a content management system that decouples the backend infrastructure from the frontend presentation layer. This allows developers to create digital […]
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Is Google’s MUM A Search Ranking Factor?

Is Google’s MUM A Search Ranking Factor?

At Google I/O 2021, Google announced a new technology called MUM (Multitask Unified Model) that it will use internally to help its ranking systems better understand language. Since the announcement, there has been much discussion about if or when MUM would become a ranking factor. What Is MUM? Dubbed “a new AI milestone for understanding […]
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Meta’s Got a New AI Tool that Enables Users to Make Freaky Mish-Mash Videos

Meta’s Got a New AI Tool that Enables Users to Make Freaky Mish-Mash Videos

I totally cannot see this being used for ill-purpose, and misrepresentation in all new ways. As you’re likely aware, in recent months, AI-generated art has become a new trend, with tools like DALL·E and Midjourney facilitating all new creation processes, which enable anybody to create strange, unique, and sometimes beautiful digital artworks based on text prompts. […]
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LinkedIn Rolls Out 3 Updates To Pages

LinkedIn Rolls Out 3 Updates To Pages

LinkedIn rolled out three pages updates that allow businesses to facilitate more meaningful communication with their audience. Businesses can create more engaging content with post templates, guide the direction of a conversation with pinned comments, and emphasize their most important values with a new ‘commitments’ section. These updates have been rolling out throughout the month […]
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