Month: October 2022

Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic. You can expect to hear critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, […]

As it looks to build on its creator connection initiatives, and amplify rising voices across its apps, Meta has announced the inaugural 25 members of its US ‘Creators of Tomorrow’ program, which aims to highlight new voices in various categories. As explained by Meta: “Creators of Tomorrow is a new program that celebrates emerging talent and […]

Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. Instagram officially acknowledged the issue today at 10:14 AM Eastern time, sending out the following tweet: We’re aware that some of you are having issues accessing your Instagram account. We’re looking into […]

Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub option, which enables marketers to upload their own, first-party data into BigQuery, then join it with Google event-level ad data to uncover deeper, aggregated audience response insights to their […]

Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. Google Ads Data Hub allows marketers to analyze data against specific business objectives, such as quantifying a customer’s path to purchase. Measurement partners also use ads Data Hub to conduct third-party assessments of […]

How proactive are you in seeking out new leads for your business? There are various ways to go about reaching new, potential customers, but many brands still use an ‘if you build it, they will come’ approach, where they post on social, run a few ads, and hope for the best. The team from SEMRush […]

Between Elon Musk trying to speed-run social platform management, and his tendency to say a lot of things, then deny them at a later stage, it’s difficult to know exactly what’s going on in Twitter HQ right now, and how exactly Musk and his newly assembled Twitter transition team are going to change the platform. […]

Color and depth are key themes this month as we look at what design trends are happening across websites. Red is the primary color of choice, and you can see it almost everywhere; the new thing is that it’s being used in backgrounds and as more than an accent color. Additionally, 3D elements and depth […]

Dance challenges, teenage crooners, pranks, and quick entertainment. That’s what you think of when you mention TikTok. So, why is it important to learn how to use TikTok for business? Why does it matter how many TikTok followers you have, and why do you want more TikTok followers? Well, for one, it provides a new […]

Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. Microsoft is launching the import capability for Performance Max campaigns that use a Merchant Center. Microsoft will import the campaigns as Smart Shopping Campaigns and Local Inventory Ads. Microsoft is working on […]