Transparent & Value Driven [Podcast]
Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic. You can expect to hear critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, […]