Month: November 2022

Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average session duration are now available in Explorations and Reporting Customization in GA4. Views per session tracks the number of app screens or webpages people look […]

In the past, many former associates and business partners of Elon Musk have noted that he’s not the guy that he appears to be based on his tweets. Musk takes a more rational, measured and professional approach in his business dealings, and while he may look to stoke controversy with his various comments and opinions, […]

Google’s John Mueller answered a question about using the link disavow tool and offered a tip about the best way to use it, specifically mentioning links flagged by tools. Although this tool was introduced ten years ago there is still much confusion as to the proper use of it. Link Disavow Tool The link disavow […]

What makes a great social media manager? What skills and traits do you think makes someone best suited to a social media marketing and/or community-building role? The team from Emplifi recently put this to social media expert Matt Navarra, who’s one of the best-known commentators and influencers in the space. As such, Matt’s got a […]

Google’s Search Relations team confirms that noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. This topic is addressed not once but thrice during the November 2022 edition of Google’s SEO office-hours Q&A session. Google Search Advocates John Mueller and Gary Illyes take turns answering three similar questions […]

As social platforms have become more creative, and increasingly aligned with entertainment, influencer marketing has become a more important tactic, with brands able to tap into platform experts, and their established followings, to boost their brand messaging. And while it may not immediately seem like as a good a fit as B2C, B2B brands are […]

Snapchat has partnered with New Balance to launch a new AR-focused ad push for the holidays, which incorporates voiceML – i.e. audio prompts – into the experience to discover relevant products. As you can see in this sequence, using the new New Balance Lens, Snapchat users will be prompted to answer a series of questions […]

LinkedIn has announced its latest feature drop for Company Pages, which includes new ways to highlight your newsletter, a new, more privacy-friendly way to segment your ad audience, and updated competitor analytics. First off, on newsletters, which have seen big growth on LinkedIn of late. To further encourage brands to get into the LinkedIn newsletter […]

Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows. In a blog post, Google and Threat Analysis Group (TAG) detail steps taken since discovering a commercial spyware operation with ties to Variston IT. Based in Barcelona, Spain, Variston IT claims to provide custom security solutions. However, the company is […]

Many firms’ design and development decisions are increasingly oriented toward human-centered innovation. Instead of rushing goods to market, these firms are using a user-centered design approach. Design and development teams build high-performing digital products or websites that uniquely meet customers’ demands by concentrating on the user experience. After all, a good web design is helpful […]