ETMA

Month: December 2022

Is This Google's Helpful Content Algorithm?

Is This Google’s Helpful Content Algorithm?

Google published a groundbreaking research paper about identifying page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do. Google Doesn’t Identify Algorithm Technologies Nobody outside of Google can say with certainty that this research paper is the basis of the helpful content signal. […]
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Twitter Will Re-Launch Swipeable Feed Alternatives Amid Growing Frustration Around Tweet Recommendations

Twitter Will Re-Launch Swipeable Feed Alternatives Amid Growing Frustration Around Tweet Recommendations

Elon Musk’s ‘Twitter 2.0’ really should really be titled ‘Twitter 1.5’, because none of his touted ‘new’ additions thus far are actually new at all, they’re all just variations of past Twitter experiments, which Elon’s then re-pitching as upgrades, as he foists them upon the platform’s users. Musk’s latest ‘new’ addition is this: Sound familiar? […]
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URL Redirects For SEO: A Technical Guide

URL Redirects For SEO: A Technical Guide

Redirects for SEO should be used correctly because they impact how websites are crawled and indexed by Google. While most people think of redirects as an internet detour sign, much more is happening, and it’s surprisingly enjoyable to discover. Keep reading for a comprehensive overview of redirects and the proper application for technical SEO. What Is […]
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10 Biggest & Best PPC Features Of The Year

10 Biggest & Best PPC Features Of The Year

Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly by. The year 2022 will be remembered for welcome (and unwelcome) changes to not only Google Ads and Microsoft Ads platforms but also to new features for up-and-coming channels. […]
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Chrome Canary Features For Technical SEO

Chrome Canary Features For Technical SEO

Building for the web is harder than ever. Better mobile technologies and web standards roll out every day. So, how are websites keeping up? Unlimited data plans are a luxury. But how much data gets downloaded when visiting a website, and what’s the environmental impact of our web today? Google search engine’s mobile-first index prioritizes […]
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Instagram Marketing: An In-Depth Gui

Instagram Marketing: An In-Depth Gui

Does your brand have a presence on Instagram? It should. The social media site has more than 2 billion monthly users. That’s billion, with a “b.” And 90% of those people are following at least one business on the app. With this in mind, it should be no surprise that Instagram bills itself as the “#1 […]
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