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Black Friday Social Media Campaigns

Black Friday Social Media Campaigns

Throughout the year, there are a few holidays that get people over the moon.

We have sentimental holidays, like Valentine’s Day, or the ones meant to bring families together, like Christmas. Still, most notably for marketers, we have Black Friday, which marks the year’s busiest shopping day.

So, social media managers, now it’s time to pull up your socks with Black Friday marketing ideas, get creative with your Black Friday marketing campaigns and play with different Black Friday marketing tactics.

Reading further, you’ll discover what some of the most effective Black Friday marketing strategies are and a couple of examples of Black Friday social media posts to inspire you.

Let’s level up your Black Friday marketing strategy!

  1. Black Friday social media ideas for brands
  1. Examples of brands that are using social media for Black Friday marketing


Black Friday is all about being bold, creative, and fun. At the end of the day, the objective is to catch the consumer’s attention, right?

For that, brands need to come up with a unique idea for every Black Friday social media campaign. And we all know that this isn’t easy and requires a team effort and preparation.

Some Black Friday social media campaigns will have excellent performance and drive a ton of sales, while others won’t. And that’s ok.

To increase your chances of success in the marketing pool, we came up with the top-performing Black Friday social media ideas, worth trying this year.

  • Extend your sales from Black Friday until Cyber Monday

One effective Black Friday marketing idea that has become very popular recently is extending your sales.

In the past, Black Friday used to be a one-day-only kind of deal, but now, the offers keep rolling until the next Monday, which is known as Cyber Monday.

This basically gives retailers the advantage of having four days of sales. And extending your sales means gaining more customers and profit.

For example, Target posted an image on Facebook specifically mentioning that they’re extending their deals until Cyber Monday.

This is an example of a Cyber Monday Facebook post.

If you have an online business with a broader audience, you can take advantage of this exciting Black Friday campaign idea and cover several bases at once.

People love playing games. So you can change your products that are on sale every hour or even make some items available until a certain time.

This will potentially skyrocket your sales and make your customers keep coming back. And don’t forget to add a banner for each hour you’ll have a deal!

Space NK, a British retailer of personal care and beauty products, offered £25 off every £100. They also set a time limit, making the consumers buy more.

This is an Instagram post with special deals for Black Friday.

  • Offer rewards for a minimum spend

It’s no secret that people love free stuff. This Black Friday marketing tactic isn’t new, but it works every single time.

The concept behind it is to give away free stuff with every purchase. This way, customers will be more inclined to buy your products, and maybe you’ll even convince the indecisive ones to buy.

Make sure to make this deal visible on your homepage banner. You can also set an ordering requirement on receiving the gift, such as “with every $100 spent, you’ll get a gift.”

This is another Black Friday marketing idea that I’m sure we’ve all seen through the years. And if done properly, it does wonders.

With this marketing tactic, you can convince people to buy more than they planned initially.

And you can play around with all kinds of variations, such as offering 50% off everything at midnight and then buy one, get one 50% off during the rest of the day.

The image below shows how Urban Outfitters adopted this Black Friday campaign idea. The brand highlighted the big sale with flashy colors and bold fonts, saying in the copy of the Facebook post that if you buy one product, you get 50% off.

Buy one, get-one 50 off Black Friday marketing idea

Investing in an influencer program to promote your sales has proven extremely effective for all sorts of brands.

We recommend turning your attention to Instagram or TikTok influencers since these two platforms are the most popular at the moment.

The most important thing when deciding to partner with influencers is to choose the ones who complement your brand. You can host live sessions or promote your Black Friday deals via Instagram Story.

  • Offer a VIP early-bird discount

Who doesn’t want to feel special? Use your email list, VIP Club, or loyalty program to offer your closest customers exclusive discounts for Black Friday.

Because they’re your most loyal customers, they’ll likely buy more from your brand and repeat the purchase throughout the year.

You can send preferential emails, create a Facebook event, or a landing page informing your closest clients about the possibility of accessing early Black Friday special deals.

New Skills Academy offered VIP Early Bird Access to their VIP members two weeks before Black Friday.

This is an example of a VIP early bird discount offered on Black Friday.

After all is set and done, the real inspiration always comes from the biggest brands’ social media campaigns.

So, how do some of the most popular brand’s Black Friday social media strategy looks like? Let’s find out!

Walmart, the American multinational retail corporation famous for its discounts, put its creative hats on and for this years’ Black Friday marketing strategy leveraged predominantly people’s favorite type of content – the video one.

The brand’s Black Friday marketing campaign for 2022 integrated a series of short-form and funny videos posted on TikTok and Instagram, the world’s leading platforms in terms of engagement.

@walmart Shop NOW! 🚨 New #BlackFridayDeals are 🔥LIVE.🔥 Don’t miss these SAVINGS! 🤩 Tap the 🔗 in our bio. #DealsForDays ♬ original sound – Walmart

For its Black Friday social media posts, usually Walmart adopts a certain chromatic theme – creating very branded visuals, by incorporating the brand’s colors and bold, attention-grabbing fonts.

With lively colors and a playful vibe which the brand has already accustomed us to so far, for its Black Friday marketing strategy Asos went all out with a doorbuster deal, offering a discount of 80% off.

Similar to Walmart, Asos understood the importance of integrating trends in its social media campaigns and adapting to the user’s new navigational patterns and preferences. Which is why the brand’s Black Friday social media posts for this year also consisted of mostly videos.

While some brands may make a heavy use of colors and sparkles to make the social media users stop scrolling and pay attention to their Black Fraiday social media posts and offers, GAP’s strategy for this year’s Black Friday campaign went on quite the opposite direction.

Showcaing its Black Friday deals through a TikTok video, GAP adopted a very light salesy approach, focusing on also providing some value to its TikTok viewers by, offering some product recommendations tailored for the season.

@gap

Full carts, full hearts 🛒🫶

♬ original sound – gap

This kind of initiative, being personal and natural rather than focused on selling turned to be very successful for GAP, if we look at the video’s KPIs.

This is exactly the kind of marketing strategy a brand that wants to nail it on the platform should try out.

And because I couldn’t forget about my favorite cosmetics company which always impresses me when it comes to its social media presence, let’s have a look at Benefit’s Black Friday marketing campaign in 2022.

This is one of Benefit's Black Friday social media post.

As usual, Benefit looked pretty in pink and hosted several sales with cheerful promotional codes.

Their Instagram account was filled with luring promo codes for their most beloved products which got everyone ecstatic. Plus, they offered substantial discounts and free shipping during their Black Friday campaign.

Final thoughts

As the holiday season approaches, every online marketer wants to have a variety of options for promoting their brand.

While you probably won’t implement all the marketing ideas for Black Friday mentioned in this article, hopefully, this guide will give you a glimpse into what social media approach you should choose in 2022.

Now, it’s time to get started on these Black Friday marketing strategy!

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