Month: January 2023

Google Search Advocate John Mueller and Analyst Gary Illyes share SEO tips for news publishers during a recent office-hours Q&A recording. Taking turns answering questions, Mueller addresses the correct use of the lastmod tag, while Illyes discusses the benefits of separate sitemaps. When To Use The Lastmod Tag? In an XML sitemap file, lastmod is […]

With Super Bowl LVII fast approaching, YouTube has today launched its AdBlitz hub, which is where it will host all of the Super Bowl ads and promotions, providing easier insight into how different brands are approaching their campaigns. As per YouTube: “As with previous years, AdBlitz continues to provide viewers with a central destination to […]

Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. At least in its early stages. Called ‘Artifact’ (which is a combination of ‘articles, facts, and artificial intelligence’), the new app is designed to provide you with […]

Twitter short-lived ‘Co-Tweets’ experiment is no more, with the platform announcing an end to Co-Tweets effective immediately. Launched in live testing in July last year, Co-Tweets enabled you to collaborate on a single tweet with another user, providing new opportunities for cross-promotional partnerships. The idea essentially stems from TikTok, where Duets have become a popular […]

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. Even though it’s impossible to detect AI-written text with 100% accuracy, OpenAI believes its new tool can help to mitigate false claims that humans wrote AI-generated content. In an announcement, OpenAI says its new AI Text […]

OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. Per the January 30 release notes: “We’ve upgraded the ChatGPT model with improved factuality and mathematical capabilities.” It’s expected that the latest update to ChatGPT will allow it to handle complicated calculations […]

The search marketing community is trying to make sense of the leaked Yandex repository containing files listing what looks like search ranking factors. Some may be looking for actionable SEO clues but that’s probably not the real value. The general agreement is that it will be helpful for gaining a general understanding of how search […]

In a world where marketing messages are everywhere, from our phones’ screens to the local bus station, we really have to learn how to make it attention-grabing. Even if you are a B2B or a B2C company, the story you pass over to your clients is crucial. Your marketing strategy needs to be adapted depending […]

The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant. The inherent challenges stem from a host of considerations, such as internal branding […]

Scaling up. Doing things on a grander scale, ramping up productivity and output. Seeing quicker results and being able to charge more. What’s not to like? Automation is the word on every SEO’s lips. How and what can we automate to unlock far greater growth? For me, one area is consistently underappreciated: the importance of […]