ETMA

Month: January 2023

YouTube Launches its Super Bowl Ad Showcase for 2023

YouTube Launches its Super Bowl Ad Showcase for 2023

With Super Bowl LVII fast approaching, YouTube has today launched its AdBlitz hub, which is where it will host all of the Super Bowl ads and promotions, providing easier insight into how different brands are approaching their campaigns. As per YouTube: “As with previous years, AdBlitz continues to provide viewers with a central destination to […]
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Instagram’s Founders Return with a New Social App

Instagram’s Founders Return with a New Social App

Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. At least in its early stages. Called ‘Artifact’ (which is a combination of ‘articles, facts, and artificial intelligence’), the new app is designed to provide you with […]
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Twitter Cancels its Collaborative Tweets Experiment

Twitter Cancels its Collaborative Tweets Experiment

Twitter short-lived ‘Co-Tweets’ experiment is no more, with the platform announcing an end to Co-Tweets effective immediately. Launched in live testing in July last year, Co-Tweets enabled you to collaborate on a single tweet with another user, providing new opportunities for cross-promotional partnerships. The idea essentially stems from TikTok, where Duets have become a popular […]
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OpenAI Releases Tool To Detect AI-Written Content

OpenAI Releases Tool To Detect AI-Written Content

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. Even though it’s impossible to detect AI-written text with 100% accuracy, OpenAI believes its new tool can help to mitigate false claims that humans wrote AI-generated content. In an announcement, OpenAI says its new AI Text […]
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ChatGPT Update: Improved Math Capabilities

ChatGPT Update: Improved Math Capabilities

OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. Per the January 30 release notes: “We’ve upgraded the ChatGPT model with improved factuality and mathematical capabilities.” It’s expected that the latest update to ChatGPT will allow it to handle complicated calculations […]
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Yandex Search Ranking Factors Leak: Insights

Yandex Search Ranking Factors Leak: Insights

The search marketing community is trying to make sense of the leaked Yandex repository containing files listing what looks like search ranking factors. Some may be looking for actionable SEO clues but that’s probably not the real value. The general agreement is that it will be helpful for gaining a general understanding of how search […]
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Google Business Profile Optimization For The Financial Vertical

Google Business Profile Optimization For The Financial Vertical

The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant. The inherent challenges stem from a host of considerations, such as internal branding […]
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