Product Reviews Linking To Multiple Sellers May Get Boost

Product Reviews Linking To Multiple Sellers May Get Boost

Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one.

Kent confirmed this on Twitter in response to a question about Google’s documentation on how to write high-quality product reviews.

There’s a line in the document that reads:

“Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.”

Does that mean a website is disadvantaged if it only links to one seller?

Kent says yes, linking to only one merchant would put the site at a disadvantage.

A product review page linking to multiple sellers could get a ranking boost if all else were equal.

Featured Image: Tikhonova Yana/Shutterstock

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