Month: February 2023

LinkedIn’s adding some new elements to its Sales Navigator tool, which will provide more ways for salespeople to make relevant connections to maximize sales, while also helping them uncover new opportunities, based on data insights. First off, LinkedIn’s adding a new ‘Relationship Explorer’ element, which will help Sales Navigator users find the right connections for […]

TikTok is looking to help more businesses incorporate audio into their promotions, with a new collection of free-to-use audio elements to help spice up your short clips, and align with popular trends in the app. The new Sounds for Business offering, available in TikTok’s Commercial Music Library, will incorporate a range of audio elements, including […]

Meta has published the second edition of its ‘Culture Rising’ report, which looks at the latest key, emerging trends, based on analysis of millions of conversations across Facebook and Instagram, along with additional insights from a global survey into 20 key shifts. The 59-page report includes a heap of helpful insights and notes on key […]

TikTok announced Sounds For Businesses to make creating TikTok content with licensed music more affordable for small businesses. Businesses that use Twitter for marketing and advertising can now choose music with the appropriate commercial use licensing through the TikTok Audio Library. This allows individuals and businesses to choose audio selections specifically cleared for organic content […]

If you hadn’t noticed, Mark Zuckerberg can be easily distracted, and get caught up on the latest trends. Part of that is a business imperative – if Meta loses touch with key shifts, it risks falling out of favor completely. But part of that is also just who Zuckerberg, and by extension Meta, is. Stories […]

During Google’s Search Ads Week, the company offers an inside look at how its keyword-matching system operates. Google has released a comprehensive 28-page guide detailing how the system selects the best ad to display for a search query. The guide will help you better understand the Google Ads process and is a valuable resource for […]

Meta has provided some new stats on the effectiveness of its Advantage+ AI-guided ad campaigns, which have become a bigger focus for the app in the wake of Apple’s iOS 14 update. With Meta having fewer user insights to go on, it’s reverted its efforts to machine learning, and building more effective targeting systems based […]

Struggling to fill out your content calendar, or make relevant connections in your industry? Content curation could be the solution, providing a simple means to both add new content into your mix, while also crediting relevant creators, and establishing connections and credibility. When done right. There are good and bad ways to curate, and while […]

Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. The packed room of conference attendees eagerly listened as Canal discussed the topic of SEO for the new AI-powered Bing search engine. As the leader of the product development team, Canal’s insights into the new […]

The beauty industry is known to be one of the business lines that, over the years, have had incredible advertisement investments. While later arrived at the party, a brand that really shaked things up within the industry, quickly becoming a social media superstar and addiction, was Rare Beauty – Selena Gomez’s owned company. Although having […]