ETMA

Month: February 2023

LinkedIn Adds Additional Intelligence Elements to Sales Navigator

LinkedIn Adds Additional Intelligence Elements to Sales Navigator

LinkedIn’s adding some new elements to its Sales Navigator tool, which will provide more ways for salespeople to make relevant connections to maximize sales, while also helping them uncover new opportunities, based on data insights. First off, LinkedIn’s adding a new ‘Relationship Explorer’ element, which will help Sales Navigator users find the right connections for […]
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TikTok Announces Sounds For Business

TikTok Announces Sounds For Business

TikTok announced Sounds For Businesses to make creating TikTok content with licensed music more affordable for small businesses. Businesses that use Twitter for marketing and advertising can now choose music with the appropriate commercial use licensing through the TikTok Audio Library. This allows individuals and businesses to choose audio selections specifically cleared for organic content […]
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The How and Why of Content Curation [Infographic]

The How and Why of Content Curation [Infographic]

Struggling to fill out your content calendar, or make relevant connections in your industry? Content curation could be the solution, providing a simple means to both add new content into your mix, while also crediting relevant creators, and establishing connections and credibility. When done right. There are good and bad ways to curate, and while […]
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Insights From Fabrice Canal's Pubcon Keynote

Insights From Fabrice Canal’s Pubcon Keynote

Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. The packed room of conference attendees eagerly listened as Canal discussed the topic of SEO for the new AI-powered Bing search engine. As the leader of the product development team, Canal’s insights into the new […]
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Rare Beauty’s Marketing Strategy | Socialinsider

Rare Beauty’s Marketing Strategy | Socialinsider

The beauty industry is known to be one of the business lines that, over the years, have had incredible advertisement investments. While later arrived at the party, a brand that really shaked things up within the industry, quickly becoming a social media superstar and addiction, was Rare Beauty – Selena Gomez’s owned company. Although having […]
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