ETMA

Month: March 2023

Connecting Performance & Metrics To Outcomes [Podcast]

Connecting Performance & Metrics To Outcomes [Podcast]

Maximizing ROI Through Effective Social Advertising Strategies Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it’s easy to get overwhelmed. Daniel Alvarado, CEO at White Shark Media and Head of Engineering at AdClicks joined me on the SEJShow to talk about ensuring profitability […]
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Google Restructures Company To Prioritize Bard AI Chatbot

Google Restructures Company To Prioritize Bard AI Chatbot

CNBC reports that Google is reorganizing the management hierarchy within its virtual assistant division—Assistant—to concentrate on Bard. Last week, Google introduced Bard, its ChatGPT competitor, to the public as an experimental project. Previous reports indicate Google has been reallocating team members from various departments to concentrate on Bard as part of a “code red” effort. […]
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Twitter Publishes its Tweet Ranking Algorithm Data on GitHub, Providing More Transparency in Process

Twitter Publishes its Tweet Ranking Algorithm Data on GitHub, Providing More Transparency in Process

As promised by Twitter chief Elon Musk earlier this month, today, Twitter has published its recommendation algorithm code on GitHub for everyone to see, while it’s also posted a new overview of how its tweet recommendation algorithm works, providing new insights into what dictates the order in which tweets are displayed. As explained by Twitter: […]
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Google Enhances Bard's Math & Logic Capabilities

Google Enhances Bard’s Math & Logic Capabilities

Google has announced an upgrade to its conversational chatbot, Bard. By incorporating advancements from the company’s Pathways Language Model (PaLM), Bard’s mathematical and logical capabilities have been significantly improved. Jack Krawczyk from the Google AI team states on Twitter: “Hope you’ve had a chance to start testing out Bard! We’re constantly working on developing new […]
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Google Ad Grants: A Guide For Nonprofits

Google Ad Grants: A Guide For Nonprofits

Many charities and nonprofits with tight budgets don’t consider digital marketing. It takes a lot of time and money, and you might consider your efforts “too local” to investigate the possibilities. But local nonprofits, like local businesses, can benefit greatly from PPC ad campaigns and SEO. Google offers grants to certain organizations that qualify to […]
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