Month: March 2023

After announcing that it would be winding down its NFT-related projects last month, Meta is now informing Instagram users that their current, active NFTs in the app will be deactivated as of April 11th. As you can see in this screenshot, shared by Ahmed Ghanem, Instagram users are now being shown an alert to let […]

Maximizing ROI Through Effective Social Advertising Strategies Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it’s easy to get overwhelmed. Daniel Alvarado, CEO at White Shark Media and Head of Engineering at AdClicks joined me on the SEJShow to talk about ensuring profitability […]

While generative AI is causing new disruptions in search, traditional SEO, at least for now, remains a critical consideration, and an important part of your digital marketing plan. And it likely will in future too, with Google and Microsoft already factoring in how to ensure websites continue to benefit from results, even if they are […]

CNBC reports that Google is reorganizing the management hierarchy within its virtual assistant division—Assistant—to concentrate on Bard. Last week, Google introduced Bard, its ChatGPT competitor, to the public as an experimental project. Previous reports indicate Google has been reallocating team members from various departments to concentrate on Bard as part of a “code red” effort. […]

As promised by Twitter chief Elon Musk earlier this month, today, Twitter has published its recommendation algorithm code on GitHub for everyone to see, while it’s also posted a new overview of how its tweet recommendation algorithm works, providing new insights into what dictates the order in which tweets are displayed. As explained by Twitter: […]

Google has announced an upgrade to its conversational chatbot, Bard. By incorporating advancements from the company’s Pathways Language Model (PaLM), Bard’s mathematical and logical capabilities have been significantly improved. Jack Krawczyk from the Google AI team states on Twitter: “Hope you’ve had a chance to start testing out Bard! We’re constantly working on developing new […]

Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos. The automated systems and human review teams removed over 200 million photos, 7 million videos and blocked or removed over 115 million reviews, […]

Many charities and nonprofits with tight budgets don’t consider digital marketing. It takes a lot of time and money, and you might consider your efforts “too local” to investigate the possibilities. But local nonprofits, like local businesses, can benefit greatly from PPC ad campaigns and SEO. Google offers grants to certain organizations that qualify to […]

With Twitter about to make its next big push to boost take-up of its paid verification program, with the removal of ‘legacy’ blue ticks, many users are now questioning whether they should consider signing up, while brands too are considering if it’s worth forking out for a shiny new checkmark. And the answer is, it […]

As generative AI becomes a bigger factor in content discovery, there are various questions about how this will impact SEO, as well as publisher revenue, given that fewer people will be tapping through on search results, with AI tools summarizing the information for them instead. And the answer is, we don’t know – nobody knows, […]