Month: May 2023

TikTok’s celebrating Pride Month with a range of in-app and physical activations that will highlight LGBTQ creators and their work. First off, TikTok has announced its first-ever Pride Visionary Voices List, which recognizes both individual creators and small businesses that are making an impact in the LGBTQ+ community via their TikTok presence. As per TikTok: “The […]

Snapchat’s added another element to its ‘My AI’ chatbot experience, with the bot now able to respond to visual queries, along with text prompts, in the app. As you can see in this example, now, when you send My AI a Snap in the chat thread, it’ll respond with a related reply. As explained by […]

Google provided essential details about its privacy and measurement solutions in its digital marketing playbook. The digital marketing playbook is timely amidst the ongoing and ever-changing consumer privacy expectations and impending regulations such as the Montana TikTok ban and the AMERICA Act. In the 31-page guide, Google outlines need-to-know updates for advertisers that will affect […]

LinkedIn has published a new overview of emerging software-as-a-service (SaaS) market trends, which looks at how SaaS providers can maximize their marketing performance, despite the broader market downturn which could see reduced customer acquisition results. Though as LinkedIn notes, despite the broader economic downturn, investments in SaaS services are still increasing, and are expected to […]

Adam Mosseri, CEO of Instagram, released a new video and blog post explaining how the Instagram algorithm works for Stories, Feeds, Reels, and Explore. In addition to ranking, it contains more information about shadowbanning, reviewing your account status, and best practices for growing an Instagram audience. The following is an update to the original video […]

Looking to improve your understanding of AR, and how to build your own AR experiences, for yourself and/or your business? This will help – today, Snapchat has launched a new Snap AR Learning Hub, which will provide a new way to learn the fundamentals of AR creation, and how to apply them in Snap’s Lens […]

In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO. The team provides insights and addresses the ramifications of this technology on SEO practices while acknowledging that Web3 […]

Instagram chief Adam Mosseri has published a new overview of how Instagram’s ranking algorithms work, which could help you better understand how to maximize your content reach, and optimize performance in IG’s main feed, Stories and Reels. Mosseri provided a similar explainer of Instagram’s systems back in 2021, as a means to be more open […]

Many marketers find the task of creating relevant and engaging ad assets to be daunting. Especially with the move to Responsive Search Ads, it’s easy for headlines to become redundant – running the risk of poor performance.  Google recently introduced a beta feature called “automatically created assets for responsive search ads” to combat creative fatigue. […]

Twitter’s looking to increase the value of its Community Notes, with a new feature that’ll enable Community Notes contributors to add a contextual note to an image in the app. Twitter’s system will then attach that note to any matching re-shares of the same image across all tweets. From AI-generated images to manipulated videos, it’s […]