ETMA

Month: May 2023

Google Unveils Digital Marketing Playbook Amidst Privacy Changes

Google Unveils Digital Marketing Playbook Amidst Privacy Changes

Google provided essential details about its privacy and measurement solutions in its digital marketing playbook. The digital marketing playbook is timely amidst the ongoing and ever-changing consumer privacy expectations and impending regulations such as the Montana TikTok ban and the AMERICA Act. In the 31-page guide, Google outlines need-to-know updates for advertisers that will affect […]
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LinkedIn Shares New Insights to Help SaaS Marketers Capitalize on Current Trends

LinkedIn Shares New Insights to Help SaaS Marketers Capitalize on Current Trends

LinkedIn has published a new overview of emerging software-as-a-service (SaaS) market trends, which looks at how SaaS providers can maximize their marketing performance, despite the broader market downturn which could see reduced customer acquisition results. Though as LinkedIn notes, despite the broader economic downturn, investments in SaaS services are still increasing, and are expected to […]
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Using Automatically Created Assets For Ad Creation

Using Automatically Created Assets For Ad Creation

Many marketers find the task of creating relevant and engaging ad assets to be daunting. Especially with the move to Responsive Search Ads, it’s easy for headlines to become redundant – running the risk of poor performance.  Google recently introduced a beta feature called “automatically created assets for responsive search ads” to combat creative fatigue. […]
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