ETMA

How Real Customer Reviews Can Influence the Purchase Process [Infographic]

How Real Customer Reviews Can Influence the Purchase Process [Infographic]

Are you making use of customer reviews in your marketing efforts?

You should be – according to a recent study conducted by Emplifi, in collaboration with Harris Interactive, over 87% of consumers say that real-life customer reviews have a greater impact on their purchase activity than influencer/celebrity endorsements, or direct brand ads.

Which makes sense. We want to hear what real people are experiencing with a product or service. And with online scams always lurking, it’s important to get that actual insight into what you’ll actually get.

It’s definitely a valuable consideration – and there are a heap more key notes and points in the below infographic summary, which could change how you consider your promotional material.

You can real Emplifi’s full study here.

Emplifi customer reviews infographic

Source link

Leave A Comment

Our purpose is to build solutions that remove barriers preventing people from doing their best work.

Melbourne, Australia
(Sat - Thursday)
(10am - 05 pm)
Cart

No products in the cart.

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
  • Attributes
  • Custom attributes
  • Custom fields
Click outside to hide the comparison bar
Compare