Month: August 2023

Reddit’s adding more refinements to its Contextual Keyword Targeting ad process, with new suggested terms to enhance your reach, along with more interest categories to hone in on audience interest. The main addition is keyword suggestions, a new listing of AI-recommended topics that are aligned with the keywords you choose for your campaigns. As you […]

Google Search Advocate John Mueller recently affirmed the ongoing importance of technical SEO, countering claims that its significance is dwindling. His statement comes in response to a comment on X, formerly Twitter, claiming that technical SEO is becoming less critical. The Debate over the Importance of Technical SEO Mueller commented on X, responding to Yiğit […]

Meta’s looking to ensure greater representation and fairness in AI models, with the launch of a new, human-labeled dataset of 32k images, which will help to ensure that more types of attributes are recognized and accounted for within AI processes. As you can see in this example, Meta’s FACET (FAirness in Computer Vision EvaluaTion) dataset […]

AI is a hot topic in the content marketing world right now – some marketers swear by it, while others are leery of its potential impact. So, how do you find the middle ground? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? Can you use AI to enhance […]

As the use of generative AI tools continues to rise, Meta is adding some new controls that’ll enable users to opt out of having their personal data included in AI model training, via a new form on its Privacy Center hub. As you can see in this form, Meta will now enable users to “delete […]

The U.S. government National Vulnerability Database (NVD) issued an advisory about a vulnerability affecting Metform Elementor Contact Form Builder WordPress plugin that could leak sensitive information. Metform Elementor Contact Form Builder for WordPress The Metform Elementor Contact Form builder is a third party add-on to the popular Elementor page builder plugin with over over 200,000 […]

X has made some adjustments to its privacy policy in order to expand on how it can access and utilize user data, including new provisos on biometric info, employment history, using data to train its AI models, and more. The changes were announced to users via a pop-up in the app, with a basic message […]

Google Search Advocate John Mueller tackled myths surrounding redirect types in a video for Google Search Central and related discussion on X/Twitter. The discussion dispelled long-standing confusion about how Google treats various redirect types. We put the rumors to rest! 🤫 Find out what redirect type gives your website maximum PageRank. pic.twitter.com/ZfuuwuM8bf — Google Search […]

And once again, the great social media circle of life takes effect… As anyone who’s paying attention would have probably expected, Instagram is experimenting with longer Reels clips, with 3-minute and 10-minute Reels now being tested internally at the app. As you can see in this example images, posted by app researcher Alessandro Palazzi, Instagram […]

YouTube will now let thousands more creators access its monetization elements, while it’s also rolling out a new update to channel analytics, in order to help channel managers better contextualize their results. First off, on monetization. Back in June, YouTube announced new, lower thresholds to entry for monetization in the app, as part of a broader push […]