Month: September 2023

United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents, one from 2019 that features top Google executives from Search, Chrome and Ads hatching plans for pumping up ad revenues before the end of the quarter. At one point […]

Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of […]

YouTube has announced some new analytics updates, including insight into why subscribers cancel their channel subscription, which could assist in your future planning. In addition to this, YouTube’s also providing more specific insight into how new and returning viewers engage with your content in isolation, another helpful driver for your planning. First off, on new […]

As it continues to evolve its platform, in the hopes of attracting more ad dollars, Reddit has announced some changes to its ad control settings, including the removal of the option for users to opt out of personalized ads in the app. That’s the main change, with Reddit set to stop users from avoiding targeted […]

Earlier this week, it was discovered that transcripts of conversations with Google’s AI chatbot, Bard, were appearing in search results. This immediately raised privacy concerns, as one-on-one conversations were being surfaced publicly without peoples’ knowledge. In response, Google has confirmed this indexing was unintentional and is working to block Bard chat transcripts from appearing in […]

After testing out its generative AI Search Labs system (SGE) with selected users over the last few months, Google is now expanding access to more people, with a specific focus on younger audiences that have shown higher interest in this new process. As you can see in these examples, Google’s Search Labs generative AI search process […]

After OpenAI recently announced that web admins would be able to block its systems from crawling their content, via an update to their site’s robots.txt file, Google is also looking to give web managers more control over their data, and whether they allow its scrapers to ingest it for generative AI search. As explained by […]

TikTok has launched a new, AI-powered “Creative Assistant” tool within its ad tools, which will guide marketers through various aspects of the campaign creation process, by linking them to relevant examples, tools, and even producing sample ad scripts, based on tools in TikTok’s Creative Center. The new Creative Assistant is essentially a concierge for its […]

X is working on a new option which would enable users to pin anything, from lists, to communities, to a search query, so that they more easily re-access such in the app. As you can see in this example, posted by X designer Andrea Conway, X users may soon have the capacity to pin multiple […]

According to X CEO Linda Yaccarino, the platform is now on track to turn a profit by early next year. Which sounds amazing in broader context, given that the company formerly known as Twitter has struggled to reach profitability at any stage in its 17-year history. But X’s reformed approach, along with massive cost-cutting could […]