Month: October 2023

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to making a purchase decision. A lot of SEO tactics, investment, and efforts can be wasted without fully defining and understanding the customer […]

Oh, LinkedIn’s not going to like this. One of the key benefits of the EU’s new DSA, at least from a broader reporting and transparency perspective, is that large social platforms operating within the EU region are now required to report their monthly active user numbers, which, for some, is the first time that they’re […]

Pinterest has published its latest quarterly performance update, showing a solid increase in active users, and steady revenue growth, underlining its rising relevance, and value, for millions of users. First off, on audience. Pinterest added 17 million more monthly actives in the period, taking it to 482 million MAU. That’s Pinterest’s highest-ever MAU count, beating […]

Good news for social media managers, with Meta expanding the functionality of its Instagram Marketing API to enable third-party posting platforms to facilitate product tags for your promotions. Instagram’s Marketing API enables third-party platforms to provide ad scheduling and posting functionality, with this new addition providing more ways to customize your IG ads in your […]

Have you mapped out your holiday marketing plan as yet? What about Q5, the period in between Christmas and midway into January, which presents a whole range of additional opportunities as users engage in the holiday spirit? That’s the focus of TikTok’s latest marketing guide, which provides a range of insights and tips to help […]

Canadian businesses will be the next ones that’ll be able to buy a blue checkmark on Facebook and Instagram, with Meta expanding its Meta Verified for Business program to Canadian brands from this week. Meta first launched its Verified for Business package with brands in New Zealand earlier this month, expanding on its subscription verification […]

United States President Joe Biden has signed a landmark executive order establishing new standards around artificial intelligence (AI) development and use. While aimed at managing risks across sectors, the order could potentially impact digital marketers’ use of AI tools. The order mandates extensive safety testing and reporting requirements for AI systems. With consumers wary of […]

Seems like someone at Meta is a big fan of the movie “Her”. Last month, Meta announced its new, celebrity-influenced AI chatbot models, which you can interact with via Messenger, WhatsApp and IG Direct. As part of that, Meta also noted that, soon, users will also be able to create their own chatbots, modeled on […]

Canadian businesses will be the next ones that’ll be able to buy a blue checkmark on Facebook and Instagram, with Meta expanding its Meta Verified for Business program to Canadian brands from this week. Meta first launched its Verified for Business package with brands in New Zealand earlier this month, expanding on its subscription verification […]

Google’s John Mueller answered a question on Reddit about what to do about the thousands of 404 errors reported in Google Search Console. John’s answer clarified how to approach the Search Console Page Indexing report with regard to the 404 errors listed there. 404 Error Response The 404 error response is a message from a […]