ETMAM EGYPT

With its recent API access cost increases causing much angst within the developer community, Twitter has come back with a new API access tier, which will provide more tweet access for a more reasonable price. As highlighted above, the new ‘Pro’ tweet API offering provides developers with access to a million tweets per month, at […]

Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. Here’s a look inside the SGE on desktop and mobile and how SGE results compare to typical Google SERP features. How To Get Access To Google SGE Via […]

Google has announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. The program aims to connect SMBs with approved digital coaches from their area, in order to help them navigate the various aspects of getting their business online […]

It looks like Circles could be the next functionality on the Twitter 2.0 chopping block, with Elon Musk and endorsing the suggestion that it should do away with the enclosed group tweeting option entirely. Circles, which Twitter launched a year ago, was one of Twitter’s various projects that aligned with the broader shift of social […]

In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages. The feature, which allowed creators to post updates that would remain live for seven days, will officially be phased out on June 26, 2023. The Rise and Fall of YouTube Stories Launched in 2018, Stories were […]

YouTube is the latest platform to move on from the Stories format, with YouTube Stories set to be depreciated next month. Originally launched in 2018 in order to latch onto the Stories trend (which had been initially sparked by Snapchat), YouTube Stories aimed to provide a similar, full-screen engagement option, and provide more ways for […]

TikTok’s looking to latch onto the AI hype, with the launch of a new AI chatbot within the app, which is currently being tested with users in the Philippines. As you can see in these images (posted by Watchful.ai), TikTok’s ‘Tako’ chatbot, where available, is accessible via the right-hand on-screen menu, which then enables users […]

Pinterest has provided an overview of its latest work to improve representation within its discovery elements in order to maximize inclusion, and facilitate better user experiences for all people in the app. In a new research paper on the Pinterest Engineering blog, Pinterest has outlined how it’s built a system to ensure greater representation across […]

Snapchat’s launching a new and improved variation of AR Try-On Lens, partnering with OPI on a new nail polish test experience in the app. The new Try-On process will enable you to test out the latest shades of OPI nail polish via the Snapchat camera, which utilizes ‘Nails Segmentation’, an updated element available within Snapchat’s […]

India has solidified its position as Snapchat’s top market, with the company reporting that it now serves over 200 million Indian users every month. Which means that some 27% of Snap’s entire user base is now based in the Indian region. Snapchat has 100 million daily active users in North America, and 93 million DAU […]