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7 Changes Marketers Should Make

7 Changes Marketers Should Make

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and machine learning. As paid media platforms get smarter and constantly find ways to infuse AI into […]
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Google Gemini Failure Offers Lessons For SEO

Google Gemini Failure Offers Lessons For SEO

Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm was “tuned”. This event offers insights into how Google’s algorithms, including their search ranking algorithms, can generate unintended results. Understanding what happened is helpful because it expands the understanding […]
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12 PPC Features You Might Not Know About

12 PPC Features You Might Not Know About

Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable for optimizations and campaign efficiency. These ad platforms are complicated and always evolving so the average user may not be aware of some lesser-known opportunities. […]
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Meta Expands Access to Instagram’s Creator Marketplace

Meta Expands Access to Instagram’s Creator Marketplace

Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram campaigns. Meta first launched its Creator Marketplace back in 2022, enabling U.S.-based brands to search and connect with relevant platform influencers based on a range […]
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Snapchat Shares New Data on the Key Drivers of Effective Brand/Creator Partnerships

Snapchat Shares Data on the Key Drivers of Effective Brand/Creator Partnerships

Snapchat has published a new report which looks at consumer sentiment around creator content, and how people respond to paid partnerships and promotions within the app. In partnership with media intelligence agency MAGNA, Snap’s report is based on a survey of 5,000 active Snapchat users across five markets (U.S., U.K., Saudi Arabia, France, and Australia), […]
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