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Website Organization Best Practices For Law Firms

Website Organization Best Practices For Law Firms

Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of search optimization, from content to user experience, depends on a site architecture that makes it easy for site visitors to find what they’re looking for […]
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TikTok Increases Length Of Video Descriptions

TikTok Increases Length Of Video Descriptions

TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions. According to a notification sent to users, TikTok is expanding the length of descriptions from 300 characters to 2,200 characters. In addition to making content more searchable, TikTok says it uses text […]
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How To Make Your Podcast Rank

How To Make Your Podcast Rank

Podcasts have increasingly gained acceptance as a part of a comprehensive SEO strategy since Google announced in 2019 that it would surface podcasts in the search results and make them playable. That change significantly raised the visibility of podcasts in search results because potential listeners can discover podcasting content when searching with the word “podcast.” […]
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TikTok Announces a Huge Increase to its Video Descriptions as it Leans into Discovery

TikTok Announces a Huge Increase to its Video Descriptions as it Leans into Discovery

TikTok’s giving users more room to explain their content, and connect with interested users, with a massive expansion of its video description field. Woah…! TikTok has increased video description character limit to 2,200 characters! This is huge for creators and massive in terms of TikTok’s plans for becoming a search engine pic.twitter.com/kGhnL97uUM — Matt Navarra […]
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TikTok Rolls Out Comment Downvotes to All Users

TikTok Rolls Out Comment Downvotes to All Users

After testing them out in the live environment over the last six months, TikTok has today announced that it’s rolling out comment downvotes for all users, as a means to flag inappropriate responses to video clips. As you can see in this example, TikTok’s ‘Thumbs Down’ comment downvote option will be displayed at the far […]
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Google On Percentage That Represents Duplicate Content

Google On Percentage That Represents Duplicate Content

Google’s John Mueller recently answered a question of whether there’s a percentage threshold of content duplication that Google uses to identify and filter out duplicate content. What Percentage Equals Duplicate Content? The conversation actually started on Facebook when Duane Forrester (@DuaneForrester) asked if anyone knew if any search engine has published a percentage of content […]
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How To Create Awesome Meta Descriptions

How To Create Awesome Meta Descriptions

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage. Google’s guideline states: “A page’s meta description tag gives Google and other search engines a summary of what the page is about.” Meta descriptions do […]
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