ETMA

FAQs – Working With A Digital Agency

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FAQ

Most Popular Questions

As an agency, we’ve been delivering our expert digital marketing service since 2008.
We’re an integrated digital marketing agency. Our services include SEO, PPC & Biddable Media, Social Media, Content Marketing, Digital Strategy, and Data & Analytics.

We offer flexible digital marketing packages for every business need. We can focus on any one of our services as a stand-alone service, for example, PPC or Social Media. Alternatively, we offer an integrated digital marketing service that includes all or several of our services used strategically together to achieve the best results possible.
Compared to an employee who has a broad knowledge of digital marketing, our team of 12 digital experts are each experienced and accredited specialists in their particular area of digital marketing.

Our experts are leaders in their fields when it comes to SEO, PPC & Biddable Media, Social Media, Content Marketing, Digital Strategy, and Data & Analytics. With the help of a Digital Strategy expert, our team members share knowledge between themselves to make sure all your digital channels work together in a joined-up approach and achieve more for you. We like to think of ourselves as an extension of your team, offering skills you can’t recreate in-house.
Since we started 12 years ago, we’ve chosen to stay in our own lane. Instead of diluting our digital marketing service with extra offerings like web design and development, we’ve focused on growing and enhancing it.

As a result, we’re truly experts in our field and are bang up to date with the industry. We can provide you with an unrivalled digital marketing service that many bigger, full-service agencies can’t offer.
For the services we don’t offer, we can recommend a number of trusted, specialised partner agencies. If you’d prefer to just have contact with one agency then we can manage this relationship on your behalf.
We ask you to commit for a minimum term based on your project and objectives. This gives us enough time to acquire data, study it and implement a strategy that will start to generate the results you want.

After that, it’s a rolling monthly contract. We’re not interested in locking clients into long contracts. We want you to stay with us because we’re generating you and your business great results. We’re proud of our client retention rate. In fact, we’ve been working with some of our clients ever since ETMAM started in 2008.
Our content marketing team is made up of highly skilled content writers who take the time to understand your business, industry, target audiences and your content’s aims.

When writing content, we carry out in-depth research using a range of tools such as Answer the Public, Ahrefs, Google Trends, SEMRush, and Buzzsumo. We also get direct input from you to make sure we’re working along the right lines.

Often, content for marketing purposes (rather than your core website pages) performs better when it has a cleaner, “non industry” tone without jargon. We can provide examples of the content we’ve produced for some of our existing clients.
This depends on the channels you use, your competition, your budget and the state of your website before we start working with you.

However, as a general rule, you should start to see an uplift in online visibility and improvements in your key metrics and goals after the first three months. That’s because the first three months are all about developing the digital strategy and laying the foundations for a successful long-term project.

Projects that use PPC and Biddable Media tend to see results much faster as qualified web traffic starts to come through instantly.
We provide bespoke monthly performance dashboards and reports that include all the metrics that are important to you. Your Account Manager will spend time taking you through these reports – explaining all the data and performance metrics and the work we’ve been doing. We may request extra information to ensure we track the wider impact of the project. Often, the digital data we provide is only part of how our project is benefitting your business, so by combining yours and our data, we’re able to demonstrate the real impact our work’s having.
No, there are never any hidden costs with ETMAM.

We cover all of our work in the set monthly retainer. However, you’ll need to cover any biddable media spend such as Google Ads, and Facebook Ads. This is billed separately to our management fee.
Prices quoted by various agencies will generally take into consideration the differences in depth of service and experience. For example, a service that costs $250 compared with one that costs over $1,500 per month is not likely to be as effective or as thorough.

When receiving quotes from digital marketing agencies, make sure you understand what the deliverables are for the costs they’ve quoted. At ETMAM, we’re always transparent and honest about what we’re going to deliver in the time we’ve quoted for. In our experience, we need a good amount of time to generate the best results possible.
You’ll have a dedicated team member to manage your account, who’ll be your main, day-to-day point of contact. You may also have contact with one of our Client Strategy experts who will work with you on your overall digital marketing strategy.

Depending on the project, various other specialists will feed into your account, working on specific areas of the project such as PPC, Social Media, or Content Marketing. We’re always open and transparent about who’s doing what, and all of our experts are ETMAM employees.
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Our purpose is to build solutions that remove barriers preventing people from doing their best work.

Melbourne, Australia
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