Social Media News

WordPress 6.1, scheduled for November 2022, will feature a “massive improvement to database performance” thanks to new post query caching. This new feature promises to make WordPress websites perform faster. The exact caching improvement is to the post query caching. In the Twitter thread announcement someone asked if this improvement was already launched in version […]

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. Announced today at Google’s ‘Search On’ virtual event, the discussions and forums feature expands on the search company’s efforts to serve links to relevant forum posts. Also announced at Search On, […]

Jakob Nielsen’s How Users Read on the Web is 25 years old this week, and one glance at an eye-tracking study will tell you its key observations are still relevant today. Simply put, users don’t read a web page; they scan it for individual words and sentences. A typical pattern shown in eye-tracking reports is that […]

The popularity of TikTok has been nothing short of extraordinary. TikTok became a preferred platform for users to share and watch short entertaining video content during the worldwide lockdown and it continues to be the best-performing app in 2022. TikTok, similar to Instagram in the early days is a platform especially populated by content creators […]

There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse – especially within the marketing industry – there’s a fair amount of uncertainty and confusion. And that’s understandable, as we’re all still figuring things out […]

Becoming a social media strategist means being ready to wear many hats. If you believe this is a dream job, you have to know that it implies a lot of work. Since the social media has become the space where everyone is searching for solutions to their problems, then companies decided to make use of […]

As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a nebulous task and a moving target. Most focus is on how an individual page ranks for a specific query. But, do websites have an overall […]

You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off? Is your expensive, time-consuming long content and link building creating conversions and generating sales? Most content is not driving conversions because it does not address how people search, their buying questions, nor what […]

Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel. If you’re not incorporating SEO into your digital marketing strategy, you may be missing out on a large opportunity. It’s 2022, and […]

This serves as a good reminder of the need to remain vigilant in policing social media misuse and manipulation, and improving education around the same. Today, Meta has announced that it’s detected and removed two significant new influence operations, stemming from state-based actors in Russia and China, which had both sought to use Meta’s platforms […]